For decades, the world has tolerated our excess and carelessness and it’s only now we are starting to realise the damage we have caused.

Our sustainable Shirts, Polos and T's are engineered to stop stripping the planet's resources and cause as little damage as possible, both in the production of the product but also the life of them through wear and washing.

Benefits of wearing Merino over Cotton

The benefits of wearing a merino wool shirt over traditional cotton are huge. The amount of water, chemicals and pesticides used to create just one cotton shirt is simply frightening.

The lifetime of a merino wool shirt can also benefit the planet due to merino wool's natural antimicrobial finish that allows you to wear your shirt for several days without the need to wash it, saving valuable water and power.